HELLO.
I'M NAFISAH NORDIN.
SENIOR ACCOUNT DIRECTOR,
SENIOR BRAND SPECIALIST
I shepherd a multi-disciplinary team to help organisations solve communication problems creatively and efficiently.
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I have over 10 years of experience working in world-class agencies and a diverse category of clients in global, regional and local accounts like IKEA, Nike, Korean Air, Tourism Fiji /Fiji Airways, Toyota, BMW, Emirates, Samsung, Visa, Singtel.
My work has been featured on Ad Age, Fast Company, Design Taxi, VICE, Bangkok Post, The Drum, VOGUE Thailand, JUICE, AsiaOne, The Straits Times, Yahoo!, Campaign Asia and many more.
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As an accounts person running a project from start to end, I focus on fostering a culture of curiosity, intentional communication, excellence and respect. I have worked with big teams and lean ones too, often finding myself wearing multiple hats with a drive for heart and effectiveness.
All around, I'm especially invested in work that uses creativity as a force for authentic connection and for good. I find the most honest work when we come from a place where we first seek to understand the "why(s)" of human behaviours.
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Outside of my freelance advertising career, I work as an integrative hypnotherapist to help individuals find relief and more peace in their lives, and am also devoted to a passion project aiming to cultivate the Muslim community with a stronger spiritual and religious compass through knowledge.
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If you’d like to work together, please email me at nnafisahnordin@gmail.com.
I’m excited to meet you.
OVER 10 YEARS IN ADVERTISING AND SELF-DISCOVERY LED ME TO HONE THESE...
Brand, Campaign, Channel & Content Strategy
Business Development
Account Servicing
Copywriting
Creative & Concept Development
Campaign & Content Development
Social & Digital Management
PR & Media Management
Research
Product Development
Event Management
Influencer Management
PORTFOLIO
ACHIEVEMENTS
Singtel 5G Underground Livestream Concert
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Effie Award SG 2023 / Gold (Experiential)
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Effie Award SG 2023 / Gold (Brand Content)
Hashtag Asia 2023 / Best Use of Art, Culture, Brand, Entertainment Partnerships — Silver
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Hashtag Asia 2023 / Best Use of Livestreaming or Virtual Events — Gold
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Hashtag Asia 2023 / Best Use of Social Media for a Campaign — Silver
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Markies 2023 / Most Creative Digital — Silver
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Markies 2023 / Most Creative Social Media — Bronze
IKEA Batu Kawan Store Opening
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CCA Gong Show 2019 / Film & Branded Content, Animation — Bronze
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CCA Gong Show 2019 / Design Gong, Motion Design — Finalist
IKEA Newsjacking
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CCA Gong Show 2019 / PR, Real-time Response — Silver
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CCA Gong Show 2019 / PR, Social, Community Building & Managament — Finalist
Chang Urban Pulse
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CCA Gong Show 2017 / Branded Content & Entertainment — Bronze
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CCA Gong Show 2017 / Media — Finalist
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CCA Gong Show 2017 / Outdoor & Poster — Finalist
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Marketing Events Awards / Best Consumer Event — Bronze
Kerry Helix Blend
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IAS Hall of Fame Awards 2017 / Product Innovation of the Year — Silver
Heineken Cities
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Marketing Events Awards 2015 / Best Event for a Product Launch or Re-launch — Silver
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Marketing Awards Asia 2015 / Best Event or Experiential Marketing Campaign — Winner
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Marketing Magazine's Agency of the Year Awards 2015 / Best Idea for Consumer Events — Winner
EXPERIENCE
JUL 2025 - SEPT 2025
GOVT
Senior Account Director (contract)
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PUMA SEA&!
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Ministry of Culture, Community & Youth - SG60
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Ministry of Health
Account Director (contract)
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Korean Air Global
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Standard Chartered Singapore
PUBLICIS
NOV 2024 - MAR 2025
PUBLICIS
MAR 2020 - JUN 2020
Senior Account Manager (contract)
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Samsung Regional
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Visa Singapore
APR 2018 - OCT 2020
BBH APAC
Account Manager
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IKEA South East Asia (SG, MY, TH)
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Nike (SG, MY, TH, ID, PH)
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Absolut (Global)
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McKinsey (ASEAN)
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Women in Tech
JUN - OCT 2017
IRIS
Account Manager
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Chang Beer Global
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Kerry Group Regional
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Philips Singapore
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Fiji Airways
JUN 2020 - SEP 2020
UNTITLED PROJECT
Account Director (contract)
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Consults on business development, growth strategy and organisational matters
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Manage campaigns and client relationships such as with Google, Certis, Courts and new businesses
OCT 2020 - 2022
WASTE-ED
Brand Specialist, Sustainability Writer & Researcher (consultancy)
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Consults on business development and e-comm space
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Led campaigns, conceptualise, research and content develop (Fashion and Christmas Campaigns)
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Manage in-house creative team
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Held brand building workshops
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Build sales strategy
MAR 2022 - JUN 2023
LEO BURNETT
Account Director (contract)
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Singtel
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McDonald's Singapore
JULY 2023 - SEP 2023
BBH APAC
Account Director (contract)
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NIKE SEA&I
Account Manager (contract)
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Ricola Asia
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Nescafé Singapore
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Maggi Singapore
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Scoot
PUBLICIS
NOV 2017 - MAR 2018
NOV 2023 - MAY 2024
VIRTUE
Account Director (contract)
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Toyota Asia Pacific
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Coca-Cola Global
NOV 2014 - APR 2016
IRIS
Account Executive
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Heineken Singapore
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Heineken Singapore (social lead)
MAY 2016 - JUN 2017
IRIS
Senior Account Executive
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Chang Beer Global
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Emirates Singapore & Malaysia
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Fiji Airways
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Tourism Fiji
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Philips Singapore
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LEGO Singapore
2014
OXYGEN STUDIO DESIGNS
Account Executive
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Asian Scientist
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National Healthcare Group Polyclinics
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Singapore Discovery Centre
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Singapore Philatelic Museum
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Singapore Ministry of Foreign Affairs
2012 - 2013
WAGGENER EDSTROM
Public Relations Intern
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Honeywell Aviation Regional
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EMC Regional
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Health Promotion Board (Singapore)
2010
YOUTH OLYMPIC GAMES (SINGAPORE)
Floor Manager
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Hockey
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Modern Pentathlon